After Botswana agrees to double its De Beers stake, preferred buyer unveils plan to win young customers back from lab-grown diamonds

The consortium seeking to buy De Beers plans to make the diamond company the driving force behind an international campaign to win consumers back from laboratory-grown stones. Global Diamond Consortium, led by former De Beers chief executive Gareth Penny, is in pole position to acquire Anglo American’s 85% interest in the diamond producer.