Why Ironman Group is betting on India's growing endurance sports market with UTMB expansion plans

Ironman Group plans to launch its first UTMB World Series trail-running event in India in 2027, with multiple destinations under evaluation. CBO Matthieu Van Veen expects the group to host around a dozen Ironman and UTMB events in India over five years, as rising domestic participation and sports tourism drive its expansion plans. Watch accompanying video for more.