While Coca-Cola and Pepsi battle for KFC, Marriott, Subway and Taco Bell, African billionaires and local beverage manufacturers invest millions to displace them

The decades-long rivalry between Coca-Cola and PepsiCo has entered a new phase, with the American soft drinks giants battling for lucrative restaurant contracts and major customers in the United States, only to face a growing multimillion-dollar challenge from African beverage manufacturers determined to break their dominance on the continent.