Canadians Want Professional Women’s Sport. Most Fans Don’t Know Where to Find it.

New Canadian Women & Sport research finds demand is proven, but visibility is holding back the market’s next phase of growth TORONTO, Oct. 27, 2026 (GLOBE NEWSWIRE) — Three in four Canadians (75%) now identify as fans of professional women’s sport, up from 67% in 2024. But 62% of those fans say they don’t know […]