Snowsports Participation Reaches 32 Million as Snowboarding Drives Growth, SIA Study Finds

SIA’s 2025-26 Participation Study shows snowboarding up nine percent, alpine skiing flat, and fewer days on the snow after a poor snowfall year in the Mountain West Almost 32 million Americans took part in snowsports during the 2025-26 winter season, according to the 2025-26 Participation Study released today by Snowsports Industries America (SIA). That is […]