New Canadian Research Estimates Dull Media Costs Advertisers More Than $1.5 Billion Annually

TORONTO, Oct. 06, 2026 (GLOBE NEWSWIRE) — Cineplex Media and Amplified, the global authority in attention, released The Eye-Watering Cost of Dull Media – Canada Edition, a study examining how media environments in Canada shape advertising attention, brand outcomes and media efficiency. The research conducted by Amplified estimates there is a $1.52 billion annual media-efficiency penalty […]