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⬤ MEDIUM 05 Oct 2026, 12:54 UTC

'Very bad result for Lula: Bolsonaro is far more effective at speaking to that growing middle class'

Eve Irvine is pleased to welcome Felipe Krause, the head of Oxford University's Brazilian Studies Programme. Brazil's election reflects a political landscape that has become increasingly polarized, explains Krause. And he describes the current mood as one of “tired polarization: People are just exhausted. They feel that the political class is just kind of offering more of the same". The first round reveals a significant consolidation of the Brazilian right in government. Brazil's expanding middle class is increasingly attracted to entrepreneurialism and individualism, constituencies that "Bolsonarismo" has proved particularly effective at reaching.
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