Storyboard18 | Adyen’s Pooja Chhabria on hyperlocal payments, AI-led discovery & future of fintech

Pooja Chhabria, Vice President-Marketing, APAC at Adyen, discusses how brands expanding across markets need more than cosmetic localisation. She explains why local payment methods such as UPI are central to customer experience, how digital discovery through LLMs is changing B2B marketing, and why brands are also investing in community-led experiences. Chhabria also shares her views on agentic commerce and how fintech could evolve as AI-driven transactions grow.