IRDAI's insurance distribution overhaul: What commission caps, dark patterns and MIIs mean for policyholders

IRDAI’s proposed distribution reforms could reshape the economics of insurance sales, with tighter commission controls alongside changes to digital selling practices. Industry experts Thomas Devasia and Swami Saran Sharma discuss whether the EoM framework has worked, if lower distribution costs will benefit customers, the pressure on intermediaries, and how proposed Mutual Insurance Intermediaries could influence digital insurance distribution.