Tata.cars aims for 20% market share and 30% EV sales mix as brand charts next phase

Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility, explains how the new identity focuses on simpler customer journeys, personalised retail experiences, and building on India's EV adoption. He also shares why the company sees this as the right time for its next growth phase. What else is driving Tata's strategy?