Practical Magic 2 Is a Gamble on the Power of Cult Movies

To kick off the fall box office swing, Practical Magic 2 summoned $30 million domestically over its opening weekend. It’s a solid if unspectacular start for a film with a $75 million production budget, but what’s most surprising is that the sequel was greenlit to begin with. The original Practical Magic, released in 1998, didn’t have the commercial performance (or positive critical sentiment) that would typically warrant a follow-up. Instead, the film developed a cult following over the years th