The ‘Doomsday’ hype engine: Why Marvel needs audiences back in multiplexes before December

With Avengers: Endgame Encore hitting theatres on September 25, Marvel Studios is deploying an extended cut complete with new footage and an exclusive preview of Avengers: Doomsday. Following years of franchise fatigue, streaming dilution on Disney+, and volatile box-office returns, Marvel is bypassing OTT to make cinema halls an unmissable communal destination once again.