63 Cents of Every New Marketing Dollar for E-Commerce Is Going to AI and Cashback Apps — Not Ads

New research from Northwestern University’s Retail Analytics Council and Minty finds e-commerce marketing leaders are redirecting budgets to keep pace with value-driven, AI-assisted shoppers. NEW YORK — Consumers are increasingly using AI to find cashback, lower prices, promotions, and better alternatives, and that behavior is rapidly pulling e-commerce marketing budgets away from traditional digital advertising […]