New e-commerce rules could add compliance load for small sellers, say industry experts

The Consumer Protection (E-Commerce) (Amendment) Rules, 2026, notified by the Department of Consumer Affairs, will come into force from January 1, 2027, replacing the 2020 rules. The amended framework covers disclosure of ranking parameters, sponsored listings, a new "prior price" requirement for discount claims, compliance with the 2023 dark patterns guidelines, and mandatory partnership with the National Consumer Helpline.