A $2,000 iPhone Gives New Apple CEO John Ternus His Steve Jobs Moment

When John Ternus succeeded Tim Cook as chief executive officer of Apple Inc. at the start of this month, he needed no introduction to the company’s more than 160,000 employees. The same can’t really be said of the public, most of whom will be meeting, and sizing up, Apple’s new top boss for the first time on Wednesday. He’ll begin by making the case for buying an iPhone that costs at least $2,000.