‘Wholewheat’ label on McVitie’s Marie biscuits misleading, rules CCPA

The consumer protection body said the McVities Whole Wheat Marie Biscuits contained only 19.5% whole wheat flour (atta), while 52% comprised refined wheat flour (maida); Pladis said it was willing to revise the packaging by removing “Wholewheat” from the trademark displayed on the pack