Brand New Day: Forget cinemas, Africa is embracing alternatives

Massive box-office receipts, for example in South Africa, for global blockbusters indicate that Africa’s movie appetite is growing but also mask a deeper shift as the volume of premium screens shrinks. Increasingly, African capital is expanding, and filmmakers are embracing alternative, community‑driven distribution models. On 3 August 2026, Sony Pictures confirmed that its latest collaboration […] The post Brand New Day: Forget cinemas, Africa is embracing alternatives appeared first on New African Magazine.