Gen Z Spending is Expected to Reach $12 Trillion by 2030. Here’s Why That Doesn’t Matter as Much as Brands Think

New NIQ report reveals consumers across generations are trading up and trading down in the same shopping basket, putting new pressure on middle-market products CHICAGO — The biggest shift in consumer spending isn’t generational—it’s behavioral. New research from NielsenIQ (NYSE: NIQ) finds consumers across every age group are increasingly making the same calculation: where is […]