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⬤ LOW 10 Aug 2026, 11:15 UTC

From Uniqlo to Zara, clothing brands try to win over Gen Z with needle and thread

Encouraging customers to mend worn clothes instead of buying new ones might seem like a self-defeating sales strategy. But in-store repairs and sewing workshops are becoming essential retail services for clothing brands as they try to appeal to young consumers who want to save money and the planet.
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