YouTube; TikTok, Instagram: Content Creators Are a Hip New Asset Class

Open the YouTube channel “Only Scrans” and you’ll find dozens of videos featuring host Jono Yates biting into everything from Glaswegian pies to American barbecue. While not as big a star as MrBeast, his down-to-earth foodie travelogues have earned him 170,000 subscribers and almost 16 million views.