Russian tourists diversify routes with multi-country itineraries

Russian travelers are increasingly choosing international destinations that do not require complex preparation or lengthy visa processes. According to data from Travelata and the eSIM. World digital SIM card platform for the first half of 2026, 90% of the most sought-after countries for mobile connectivity activations are those with simplified or visa-free entry. Market Leaders and Emerging Destinations Turkey remains the dominant destination, accounting for 52% of organized tours. However, the cost of a vacation there has risen to 261,000 rubles. This price increase has led some travelers to seek alternatives, including domestic options within Russia. China emerged as a significant trend this season, capturing approximately 5% of total bookings and reaching 15.6% in eSIM activations. Thailand maintains a stable audience with an average check of 202,000 rubles, while Vietnam shows a steady increase in interest among digital SIM card users.