Watch: Vijay’s first budget: Is TVK building a new political brand? | Focus Tamil Nadu

Tamil Nadu Chief Minister C. Joseph Vijay’s first Budget goes beyond numbers and welfare announcements. From ‘Thaai Maaman’ and ‘Annan’ to the repeated use of ‘Vetri’, we decode the language of the TVK government’s schemes and ask whether Vijay is laying the foundations for a distinct political brand.