Why Russia Is Losing the Information Battle Across the Former Soviet Union

Kazakh President Kassym-Jomart Tokayev's remarks about the difficulty of understanding the Russia-Ukraine conflict have once again highlighted what many in Moscow view as shortcomings in Russia's information strategy. Kremlin spokesman Dmitry Peskov acknowledged the issue directly. "That means we have not explained the root causes effectively enough. We will continue to do so with twice the energy," Peskov said. The question remains whether greater effort alone will be enough—or whether a different approach is required.