Ex-Prada Designer Can Make Fast Retailing's GU the Anti-Shein

Uniqlo’s ability to churn out functional and comfortable basics at affordable prices has put owner Fast Retailing Co. on the cusp of surpassing rival Hennes & Mauritz AB in annual revenue. But to get within striking distance of the fast-fashion industry's biggest players Shein Group Ltd. and Zara-owner Inditex SA, the Japanese retailer will need another growth engine.