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⬤ LOW 09 Jul 2026, 07:00 UTC

Cannes Lions 2026: Meet Google veteran Adetutu Laditan, the founder building Africa’s future $30 billion creator economy

As Cannes Lions 2026 drew global creative leaders to France, Africa’s creator economy entered the conversation through a former Google marketing manager using Woof Studios to connect African digital talent with international brands, investors and new commercial opportunities.
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