Ethiopian Airlines – A masterstroke of strategic planning

Ethiopian Airlines is today one of the most successful airlines in the world, but when it was first conceived, 80 years ago, Ethiopia did not even have a runway. The story of how it rose from such a barren background to soar so high is a fascinating account of clearly-thought out strategy, sovereign control, technical […] The post Ethiopian Airlines – A masterstroke of strategic planning appeared first on New African Magazine.