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⬤ MEDIUM 26 Jun 2026, 07:02 UTC

Why Public Companies Hold Bitcoin

Public companies hold bitcoin because they view it as a scarce, dollar-denominated reserve asset that can diversify treasury holdings, preserve purchasing power against inflation, attract investors, and provide exposure to the digital asset economy. The model was pioneered by Strategy (formerly MicroStrategy) and has since been adopted by Tesla, Block, Metaplanet, and a range of […]
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